This report explores what opportunities and challenges B2C companies are facing in their digital advertising processes:
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Consumer-facing companies like CPG brands, retailers, and gaming companies spend a significant amount of their marketing dollars on digital advertising (i.e. social with the majority allocation). See the split between channels, channel ROAS and more in our Digital Advertising Trends 2023 -ebook!
Achieving alignment, streamlining collaboration, and removing manual processes are the most important steps to improving collaboration, optimizing campaigns, and most importantly, automation. After reading the report you’ll learn how companies are automating and streamlining their advertising in 2023.
Moving into 2023, consumer-facing companies must take steps to reduce inefficiencies in their advertising and creative development processes if they hope to stay competitive. Learn which problems companies are solving with technology.
