SOCIAL ADVERTISING TRENDS

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See 2022 through the crystal ball of CMOs and get ready to outsmart yourself with the newest Social Advertising Trends for 2022. This report helps you and your team plan your social media advertising strategies and budgets in this ever-changing landscape.

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ABOUT TRENDS 2022

SOCIAL ADVERTISING
2022, REVEALED

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Every year, Smartly.io conducts the largest known research of how some of the world’s biggest brands plan their social advertising for the upcoming year. Insights are grouped into three different regions so no matter where you are, you’ll be informed.

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SEE INSIGHTS

SEE THE BUDGETS

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Did you know that in 2022, 42% of the respondents are planning to spend half of their overall marketing budget on social advertising. Specifically, 54% of the respondents say they will devote more of their ad spend to branding campaigns.

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MORE INSIGHTS

KNOW THE PLATFORMS

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2022 is the year to diversify your platform and funnel strategies. Advertisers appear to be prioritizing different social media platforms compared to last year. See how other companies are investing their resources.

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SEE THE FUTURE OF ADVERTISING

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Demystify predictions of the year to come using our in-depth insider insights and get ready to take your social advertising strategies to the next level!

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